Goji Berry vs Black Crowberry

Goji Berry is a woody, deciduous perennial known for its hearty, bright orange-red berries. It typically produces light lavender flowers from June through September, with fruit maturation taking place between August and October.

Goji Berry berries are delicious, nutrient rich, high in antioxidants, and are often called a super fruit. Many describe their flavour as being like a tart cherry tomato.

Black Crowberry is a native evergreen shrub that forms low, spreading mats. It has unique foliage that spirals around the stem, and small dark berries, giving it visual appeal. The berries are edible, but can be acidic, so they are not generally eaten fresh. In colder climates, the berries develop a sweet-tart flavor and are often dried or used in desserts, jams, and jellies.

This hardy shrub provides food for birds and mammals, while its flowers attract pollinators such as bees. It also serves as a host plant for certain butterflies and moths. Together, these roles make it a key contributor to the health of tundra and boreal ecosystems.

In Newfoundland and Labrador, the berries are known locally as ‘blackberries’ and are enjoyed in jams, jellies, and traditional baked goods such as buns and puddings. In Scandinavia, they continue to be used in liqueurs, wines, and juices.

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